1930 to 1949

A BEGINNING ELIGIBLE FOR ENTRY INTO THE “GUINNESS BOOK OF WORLD RECORDS”

Rupert Edward Cecil Lee Guinness, 2nd Earl of Iveagh, an Anglo-Irish businessman established S.C.A.R.P.A.® the footwear company, an acronym for Calzaturieri Asolani Riuniti Pedemontana Anonima (Association of Footwear Manufacturers from the mountain area of Asolo). Rupert Edward Cecil Lee Guinness: the man who has established his reputation as an able politician, a charitable nobleman and an enthusiastic supporter of science, owner and chairman of the family brewing business and owner of lands in the Asolo area too. His desire is to give work and a future to skilled craftsmen in leather processing, a traditional handicraft of his beloved area. He does this by offering them the opportunity to join together in one single business entity. Incidentally, it was during his management that the very first edition of the Guinness Book of World Records was released in 1955.

He was actually in search of a good promotional idea with which to bring the Guinness name to the public's attention and his bright idea of a reference book containing a collection of world records was soon supported and shared by Sir Hugh Beaver, the company managing director.

 

SCARPA®: THE ROOT OF A DREAM

The SCARPA® company and the Asolo inhabitants express their true thanks to Lord Guinness Iveagh!

The Parisotto’s story, full of meetings among the rolling hills of olive groves and vineyards in the town of Asolo, in a land that often found itself in the history books as a vocation and not by chance. In a city, a place indeed, among the most beautiful in Italy, an enchanting place that has fascinated such celebrity visitors as Eleonora Duse, Pietro Bembo, Giosué Carducci, Igor Stravinsky, Ada Negri, Gian Francesco Malipiero, Ernest Hemingway, Carlo Scarpa, Freya Stark, Wilma Neruda and many others. In an environment so rich in suggestions and intersections, Luigi Parisotto began his apprenticeship with the best footwear artisans in the area. Early, in 1942, Luigi Parisotto was hired by a company established in 1938 by Lord Rupert Edward Cecil Guinness, second Earl of Iveagh, a wealthy Anglo-Irish businessman who was Rector of the University of Dublin from 1926 to 1962. The Anglo-Irish Viscount lived in the beautiful house that once owned by Eleonora Duse, wealthy, intelligent and eccentric, what today might be called a philanthropist and intellectual border, who could be a descendant of the Guinness family, decided to put together most talented craftsmen in leather and leather work of founding the S.C.A.R.P.A.®: it was 1938, the year that the ball point pen, nylon, and photocoping were invented.

history_image_002

Image: Luigi, Francesco and Antonio Parisotto