In the early fifties, the turning point, Luigi, Francesco and Antonio Parisotto decide to start their own businesses, all trades in a place full of symbols in the old barn owned by the Curia Vescovile The family becomes a working community of persons, the perfect human communion.

1956

THE BRAND-NEW SCARPA COMPANY

Luigi, Francesco and Antonio Parisotto take over the SCARPA business. It's an excellent opportunity for the three young brothers but a huge responsibility and a great challenge too. They have good heritage though: Luigi's manual skill (he started at the age of 11 as a shoemaker trainee); Francesco's business skills (inherited from his mother) and Antonio's reliability.

Together, with many debts to realise their dream, an Italian dream, they see it coming true.

Thus, it was established the first brand of Parisotto’s: San Giorgio, continuously perfect with the traditions of their land, their culture, their beliefs. So begins the adventure of the family business in a convivial and harmonic atmosphere with the master shoemakers and the community of Asolo. In May 1956 another turning point, the acquisition of SCARPA® where Luigi began his apprenticeship. The commitment was great and saw the whole family involved, both from a strictly operational point of view, both from a capital standpoint. The adventure is not easy, the market dense with risks, however, thanks to the 17 master shoemakers, the tenacity of the three Parisotto brothers and the undoubted quality of the products created, within a decade, footwear shoes that acquire a large reputation. The challenge is so overcome: the quality SCARPA® states gradually in different markets. In 1965 an Italian American from Boston discovered the superior quality of footwear shoes and the horizon widens further: it started the first major production for North American markets.

Image: Luigi, Francesco and Antonio Parisotto take over the SCARPA business.

1960

THE DREAM COMES TRU

The top quality handicraft of Norwegian welt construction products, together with Francesco's bravery conquers the Italian and the export markets.

SCARPA® enters the market in the USA, Canada, UK, Germany and Australia.

The annual production rises from 10,000 to 120,000 pairs of shoes while the number of employees rises from 17 to 50.

The production lines include technical and professional leather footwear - mountain and high altitude boots - with Norwegian construction, ski boots and leather Telemark boots. Their trekking leather boots are smoother and ideally suited to walking and rambling with the outsole having the “ideal” type of sewing. The collection now consists of around 40 models. The production of the mythical “1000” - the “engineer-style shoe” - will continue for almost 40 years.

During this period three models are also born which specifically target University Campus students garnering huge success.

Thanks to its top quality, SCARPA® is requested and adopted by the Italian forest guards, the alpine rescue, the Italian, American, French, Spanish and Indian armies. SCARPA® is the official supplier (in the '60s as it is today) of the Cortina d'Ampezzo, San Martino di Castrozza and Courmayeur Alpine guides and of many other sports associations too.

Image: S.C.A.R.P.A. the footwear company, an acronym for Calzaturieri Asolani Riuniti Pedemontana Anonima.